About Patrice.

I've spent twenty years building digital products — at Bain & Company, AB InBev and Booking.com, and as a consultant and coach to teams at Philips, Swisscom, Thales, PlayStation, Groupe Renault, Barclays, ZX Ventures and Avis.

My work has always started in the same place: the moment a customer asks a question, and what a business must build to be the answer.

That moment has moved. Discovery is shifting from keyword search to conversational AI — and brands that took a decade to earn page-one rankings are finding they don't exist in the answers.

GEO — generative engine optimization — is how I help them back in: entity clarity, structured data, server-side rendering, and an editorial standard AI engines can quote. I proved the method on my own platform, The Agile Body & Mind Guide, before offering it to clients.

I work hands-on, through your team, with three habits I've kept from twenty years of product work: commitment, rigour and passion.