Question 1

What exactly is GEO?

Accepted Answer

Generative Engine Optimization: making a brand visible and cited in AI-generated answers — ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews — rather than just ranked in a list of blue links.

Question 2

What do I get in the audit?

Accepted Answer

A visibility scorecard across the major AI engines for the questions that actually move your revenue, and a prioritized 90-day fix plan — entity clarity, structured data, server-side rendering, and content the models can quote accurately.

Question 3

Who is this for?

Accepted Answer

Brands where AI-driven discovery already moves revenue — travel, wellness, consumer, professional services — and product organisations that need the fixes shipped, not handed over as slideware.

Question 4

Do you only do GEO?

Accepted Answer

No. GEO is the sharp end of a broader practice. I also take fractional product leadership and forward-deployed AI delivery engagements — embedded with your team, shipping through the people who own the code.

Question 5

What does a forward-deployed engagement look like?

Accepted Answer

I sit inside your team for the duration — usually 8 to 16 weeks — scoping, prioritising, and shipping alongside your engineers and PMs. You get an operator, not a deck. Deliverables are the working software and the measurable outcome, not the report.

Question 6

How do engagements start?

Accepted Answer

A short intro call to check fit, then a one-page scope: outcome, timebox, and price. Fixed-scope audits run two to three weeks. Build and leadership engagements run in quarterly blocks.

Question 7

Where are you based, and do you travel?

Accepted Answer

Remote across Europe. I travel to on-sites for kickoff and key working sessions when it moves the work forward — otherwise async and video, on your team's rhythm.

Question 8

How do you measure success?

Accepted Answer

For GEO: a citation portfolio you can point at in a board deck — which engines cite you, on which prompts, versus which competitors. For product and FDE work: the outcome we agreed in the scope, shipped and instrumented.

Questions people actually ask.