How I work
A call, a small first piece of work, then a seat in the team.
The same shape for all three practices: product work, building with AI, and AI search.
How it starts
Twenty minutes, no prep.
What to bring: for AI search, three questions your buyers ask. For product or forward-deployed work, the part of the product that isn't working yet.
The first piece of work is small, defined in that call, and priced on its own. It answers one question, and it lets both sides decide whether to continue.
From inside
A seat in the team, not a deliverable from outside.
No relay. I scope it, build it, and measure it — then leave it running in the team's rituals.
- Product work
- A product to own, and decisions made from what users do.
- Building with AI
- Agents, measurement harnesses and working code — built, instrumented and left running in the team that owns it.
- AI search
- Read where ChatGPT, Perplexity and Google AI Overview send buyers and the sentence they settle on. Name the representation the product has, the one it wants and the gap between them. Build the path through product, communications, PR, owned content and structure. Then read the answers again.
How an engine settles on a version of what a product is for
For a category question, the engines assemble an answer from the sources they can interpret. The wording becomes a compact representation of the category, the products in it and who each one is for — and it can differ from what the company believes it has built. This is how the engines behave; it is not a promise about yours.
"Your rooms might be $4,000 a night, but if the bots can't read you, they can't recommend you."
What I need
Access, and one decision-maker.
- Access to the team, the product and the people who own the code.
- A decision-maker who will read what I hand back.
What I hand back
A written read, at a fixed cadence.
Written, at a cadence agreed in the first call: what was done, what it showed, what I would do next.
Where and when
Remote across Europe.
Remote across Europe, on European hours, on site when the work needs it. The next engagement window is being scoped now.
What I will not claim
Only what was measured.
I will not claim that a change will move a citation or a result, and I will not put a figure on your revenue. Change is measured before and after under the same conditions, and I say what was not measured.